If I’m not wrong, you are here because you want Google to find, index, and rank your site.
In fact, this is something that every business aspires for. It’s a good idea to make your website work for you and help you generate traffic, leads and conversions rather than staying as an idle show-case digital property. Keeping in mind the latest Google Updates, here are top SEO Tips 2021 to make your dream come true.
#1. Long Form Content
Google Search engineers do not answer queries directly, but reading between the lines of their tweet, we can say that long-form content is valued more than the short ones, provided it’s written in a sensible manner answering the queries of searchers.
Google’s Public Liaison for Search, Danny Sullivan, tweeted the roll out of Google’s Passage Ranking Updates in the US on February 10th, 2021. The announcement about the development was made in October 2020. The update makes Google Search algorithm more efficient in reading the passages in the content and displaying the most useful section of it to the users. If you have an extended page on a topic written with different headings and sub-headings, Google will pick what’s more relevant to the user’s search.
The below illustration will help you understand the changes you can expect in the Google Search results with the update.
Source: @searchliaison [Twitter]
To leverage the power of content, you need a powerful CMS. At this Maryland website design firm, we build user-friendly content management system that helps you create webpages with engaging content (Textual and media) that meets the user’s expectation.
#2. Quality content
You may hear SEO marketing agencies and their professionals blaming December 2020 Google Broad Core Update for the fall in traffic and keyword ranking. The best advice for conquering core update is to keep focused on the following:
- User intent
- Quality content
- Clean architecture
- Google’s guidelines
Google’s guidelines are a broad category. It takes into account three things:
- Help Google find your pages
- Help Google understand your pages
- Help visitors use your pages
Implementation of Google Guidelines demands coordinated effort of SEO and website designers. If you are new to website design, check website design processes followed by this Maryland website design company.
#3. Use Google Webmaster Tools
List your website into Google Search Console and Google Analytics, if haven’t done so far. These are the best SEO tools to help you know the performance of your website. Google Search Console also provides recommendations on how to optimize your site for ranking high on Google. Out of the multitude of the parameters for assessing the quality of the website, the key ones are enshrined in the Core Web Vitals that focus on loading, interactivity, and visual stability.
#4. Use structured data
Google uses structured data to understand the content on the page and make them available to users when it finds them relevant to their search queries. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
How does a structured data format look like?
For the above recipe. It will look like the following:
<title>Apple Pie by Grandma</title>
“name”: “Apple Pie by Grandma”,
“author”: “Elaine Smith”,
“description”: “A classic apple pie.”,
“calories”: “512 calories”
“1 box refrigerated pie crusts, softened as directed on box”,
“6 cups thinly sliced, peeled apples (6 medium)”
Search Console provides many useful debugging and monitoring reports and tools to test rendering, availability, and structured data indexing. Keep patience, crawling, re-crawling and re-indexing take some time – may be days or weeks!
#5. Enable Web Stories on Google
Discover more ways to engage with your audience through Web Stories on Google. Web Stories appear in Search, Discover and Image Search. Showcase video, audio, images, animation and text in stories and create a dynamic consumption experience. This visual format lets users explore content by tapping through it, or swiping from one piece of content to the next. The content you use in web stories must meet the Web Story Content Policies. The Web Stories should be a valid AMP. Verify the metadata and wait for the pages to get indexed.
Hope you found the SEO Tips 2021 checklist useful in getting the incredible SEO results. If things look complicated, you may reach out to Digital Sprout, the Maryland-based web design company. We provide a comprehensive digital marketing solution to help you monetize your digital investment.