I’m unable to drive traffic to my online store. We are unable to convert users to buyers. Our cart abandonment rate is too high.
We, at our Annapolis website design company, often come across clients struggling with these and similar issues. If your problem is identical to them, then this eCommerce tech blog has something very important for you.
Learn good eCommerce development practices from Amazon online marketplace – the world’s largest and most successful eCommerce platform.
1. Never Make Users to Wait
Despite being a marketplace for hundreds and millions of sellers and customers worldwide, it never tests your patience. Pages load quickly, even on slow Internet. Products and content adjust the to user’s device screens unmistakably. Imagine the amount of data – textual, visual (images, videos), and customer’s analytics – Amazon holds on its server, and render them to the users when and where they need. The crux of the discussion is to create an agile eCommerce website that opens fast and responds fast to the users.
The correlation between speed and conversion has been established many a time. The conversion drops from 1.9% to 1.5% for every 0.9 seconds delay. It dips further to less than 1 percent if the page loads time closes to 4.2 seconds, and drops further with more delay.
2. Easy & Clean Navigation
The simplicity of navigation makes Amazon a user-friendly eCommerce website. It’s so simple that even a 2nd or 3rd grade kid can find the product and make a purchase. Proceed from menu to shop by category, from the home page itself, or launch a search.
3. Powerful Search with Auto Suggestions
The search tool in Amazon is as powerful as the Google Search. Type a few letters or your complete product name, you are bound to see the most relevant results. Customers love to shop when they find what they want. The auto suggestions are there to guide you and save your time.
If the product is not available (which happens rarely), it will clearly tell you that there was no match, but it will present some recommendations based on the search intent.
Provide your users with a powerful search tool that reads the intent too.
4. Values Meaningful Content
Customers want to know about the products before they make a purchase. Amazon presents ample space for sellers to describe their product from title to description and EBC (Enhanced Brand Content). With Amazon, sellers or manufacturers can showcase the image and video of their products, which make it easy for consumers to make a decision. Content development demands significant investment and effort.
Asks your eCommerce development company to facilitate a powerful yet-easy-to-use content management system through which you or your team can manage the product content effortlessly.
5. User Generated Content
Like Amazon, value the customer reviews and feedbacks as they help a potential buyer to make the right decision. It also helps with SEO ranking on Google or other search engines because search engine provide weightage to websites that engages users.
However, adopting an honest approach is required. Do not try to manage the reviews or ratings. If you happen to get a negative or not-so-good review, try to sort out the problems of your customers. If you can’t do so, at least improve your product or service, thereby delivering a better customer experience next time.