With a growing number of users browsing Internet on mobile devices and tablets, there is more demand for responsive web design now than ever before. Whether you want to book a hotel room, pay a bill online or shop; virtually everything is available on the go now.
Responsive Web Design is the Norm Today!
Responsive web design is all about designing and coding a website in such a way that it allows the site to fit into different devices right from desktops to smartphones by shuffling and realigning content.
The result – your visitors enjoy optimal user experience and easy navigation across different screens.
Let’s have a look at the top benefits of responsive web design:
1. Easy to update & maintain
The best part about responsive website is that every time there is a change, whether you need to add a new page, or edit content; you just need to update only on one platform. This saves you valuable time and money. Now imagine, if you have to operate multiple versions of your site for tablet, desktop, and mobiles; you will have to update all the versions even for a tiny change. That’s a waste of a lot of time and efforts.
My advice – Go for a mobile friendly site if you do not have one yet! And if you are thinking of redesigning your site, make your site mobile friendly to engage your customers on the go and for better SEO.
2. Higher Rankings in Google
Just think! What is your motive of creating a website? To be found in higher search engine rankings on Google, attract traffic and boost sales and revenue.
Responsive web design ensures higher rankings in the Google search results as Google gives greater weightage to mobile-friendly sites. Forget about creating separate websites for different devices – it’s passé! Instead of optimizing content for multiple sites, responsive website design creates a single model that adjusts to fit any device and is easy to update.
Moreover, the URL structure remains the same for all devices that ultimately would make it easy for Google to index your site.
To learn more about Google Ranking and traffic generation view our blog post “Efficient and Cost-Effective Tips for Traffic Generation”.
3. Faster monitoring on Google Analytics
If you have multiple versions of your site, – for desktop, mobiles, tablets, etc. you will have tough time tracking all sites in Google Analytics. On the other hand, a responsive web design creates a single website that opens on multiple screens. It will save time tracking and monitoring your visitors in Google Analytics.
4. Optimal User Experience
If a user has to zoom in or shrink your site to read it on a mobile device, be assured you are likely to lose potential customers. Browsing a responsive site offers the smooth user experience. As the site adjusts seamlessly to any screen size; it offers simplified navigation and quality user experience that ultimately make visitors come back for more.
5. Better Sales and Revenue
A mobile friendly website makes it easier for users to view, browse and shop online. Better functionality, consistent look and feel and enhanced user experience encourage the visitors to stay longer on the site and make a desired action be it to buy a product, subscribe to a newsletter and so on. All this leads to more leads, more sales and ultimately improved ROI.
There are even ways to continually improve your ROI on your website using Conversion Rate Optimization tactics like A/B split testing. To learn more about this check out our blog post “5 Useful Tips for Conversion Rate Optimization”
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