Search Engine Optimization (SEO) – nothing could beat its outcomes. Everyone agrees, but not all have the dare to make it true. Many owners or business heads, initially do the investment in SEO marketing but in few months or years after attaining little or no results, bit it a farewell. They build up a narrative that SEO is dead or it doesn’t work, or paid advertisement is better. After going through this post, you are going to have a change of perspective at all.
Learn 5 simple things to gain incredible SEO outcomes.
1. Know Where You Stand Now
Get into the website analytics. Open Google Analytics and Search Console to know the present health of your site. Besides monitoring traffic, new users, bounce rate, goal conversion, if you have set any, with the Google Analytics Tool, check errors offered in the Google Search Console. Don’t get frustrated with the website errors. Remember, to error is human. Mistakes happen when you attempt something. You are likely to find the reason behind every error. Look for a fix. You might need the help of your web developer. You can individually analyze each page by URL inspection tool.
2. Improve the Site/Page Speed
We all love speed, and so does your audience. It’s a key conversion rate optimization factor. Check on different devices to know the performance of your site. How much time does the page takes to load? Does it take too long to respond to an action taken? The website must reciprocate the user’s action then and there only. Get your PageSpeed score and use PageSpeed suggestions to make your web site faster. The format of your images plays an important role in the site’s speed. Google recommends using a modern image format – WebP. It provides superior lossless and lossy compression for images on the web.
To what extent is it better than the traditional PNGs and JPEGs. WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are 25-34% smaller than comparable JPEG images at equivalent SSIM (Structural Similarity Index Measure) quality index.
3. Content Is King – Accept It
Users are impatient. They have little time. What is important regarding content? First, talk sensibly by understanding what their need is, and what they want. Second, instead of creating a page with 1000-word without any break, divide the content in pieces with each section focused on different aspects of your product or service.
For example, if you run an elevator design and engineering firm, and have a landing page on Wall Design, create sections with headings like – overview with USPs, type of wall designs, selection of materials, client’s or past works, your expertise in the industry, and so on. In between, experiment with multiple CTAs (call to actions) – free consultation, contact form, get us call you, fix an appointment, etc. Create events in the Analytics to know what CTA is getting more attention. Remove what’s not.
4. Create FAQs Content
Your audience are looking for solutions or answers for problems or needs? Are you answering them appropriately and spontaneously? Consider adding an FAQ section to your landing page that answers their queries or doubts regarding your product or service. Each question should focus on one aspect only. Put yourself in the shoes of your customers to know what content to put in the FAQ section.
5. Off-Page Optimization
All the above steps are focused on On-Page SEO. Let’s see what is required in Off-Page SEO strategy. Start with creating Google My Business profile. Participating on Question and Answer Sites like Quora, submitting your business profile on business directories, posting classifieds, article and blog submission, are some other tasks that you can do on a regular basis. At the same time, leverage social channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. to engage your audience. It’s not important you do all, but it’s important you do things religiously. Make a realistic SEO strategy or plan taking into account the resources you have in hands.
Talk to our SEO company in Maryland for your website’s SEO and speed optimization.