A high bounce rate on a website can hurt the dreams to rank higher, especially in the USA where the competition is huge. Dedicated SEO services in Maryland can provide many reliable solutions for your website, which suits your niche. When you seek the experts for the betterment of your website, they target bounce rate management first in order to help your website rank higher.
What Is The Bounce Rate?
Bounce rate simply specifies the rate of people coming to your website and leaving almost immediately. The higher the bounce rate, the less compelling your website. It can be for many reasons. Your website may not be responsive across different devices, the loading time may be longer or the content may not be up to the mark. There can be many reasons for a high bounce rate on your website. The high bounce rate hurt the website ranking because it triggers the Google algorithm and renders your website insignificant. So, how does an SEO company in Maryland help website owners improve their rank by targetted bounce rate management?
The trick is to identify and rectify the issues on your website to optimize it better as per the latest algorithm. Here are some quick fixes that make a big difference to your website ranking and improve the bounce rate.
1. Boost Your Webpage Loading Time
A longer loading time of a webpage irritates the user. The attention time span of today’s digital users has fallen from 12 seconds in 2000 to 8 seconds and people are only getting more impatient. We want the site to react as soon as we click on a link. So when someone clicks on your website link and it takes much time to load, chances are that the user will leave to never get back to your website, increasing the bounce rate. The tricks to improving your website loading time are to optimize your website content, links, images, etc.
2. Get Rid Of Unnecessary Pop-Ups
Give some time to the user to explore your website before bombarding them with pop-ups. Immediate and intrusive pop-ups on a website are bound to irritate your users and also get penalized by Google. Pop-ups are needed to acquire leads for your business but you must lure the visitor first with compelling content. Let them see what value you are providing.
3. Improve Your Content Quality
One of the first things that a user sees on your website is its content. By content, you need to account for the text, the images, the links, and everything visible on your website. The web content also includes the meta and what drives the website on the backend. Irrelevant or uninformative content triggers a negative impact on the Google algorithm. Therefore, it’s crucial to have original and engaging content.
4. Induce Your User To Take Some Action
Engage your users with interactive UI/UX design. Get them to click on valuable links and intrigue them to engage more with your website and services. A call-to-action (CTA) button, placed at the proper position is much required for the improvement of your website. It is quite a must-have item in the checklist of eCommerce website development.
5. Opt For The Appropriate Keywords
Expert SEO services rely heavily on well-researched keywords to improve a website score. The first plan of action when trying to engage the audience for a product or service is collecting and sorting your keywords. Finding general keywords is easy but analyzing them and evaluating them is the job of an expert. You must plan and sort the keywords that your brand will be known for. These are the words or phrases that will tell Google your brand identity. When someone searches with those keywords, Google will show your website.
6. Make Your Website Responsive
Responsive website design services help you engage with your audience across all platforms—from PC to smartphone and everything in between. It is necessary to get in touch with a trusted responsive web design company. Get an experienced web designer with hands-on experience in creating custom responsive themes as required for your online business.