It’s typical of highly competitive online markets with low entry barriers to have products with very few features to differentiate them from the rest of their competitors. In such markets it is common to drive growth in sales volumes through brand differentiation. But then if all the products in your industry are so similar, how […]
Category Archives: Social Media
04
Jun
Jun
Social media marketing has become a crucial part of all your digital marketing efforts in 2021. Social media started as a platform where people can socialize over digital mediums. However, that humble start is today the most powerful avenue for marketing and promotion of businesses. There are multiple social media platforms but Facebook, Twitter, Instagram, […]
10
Feb
Feb
Today, the majority of all consumers are relying on Social Media to make a decision to purchase goods and services. Social media does not only provide information to make the decision but also leads the consumers to the product and acts as a marketplace. People now make a purchase online through the Facebook store, Instagram […]