Google keeps throwing shocks and surprises to online business owners, webmasters and digital marketers or SEO professionals. If you have witnessed major ups and downs in your SEO or Google ranking between June and July, and sees no hope further, you are not alone. The credit for the turmoil of the online presence goes to the recent Google Core Update May 2020.
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The roll out of the core update started on May 5 and ended by May 18. The storm has passed and the dust has settled. Now, it’s time to swing into action to restore the site’s SEO health, traffic, keyword ranking, and overall online benefits.
Here are 8 steps from Digital Sprouts, an SEO company in Maryland, to fix website SEO issues to meet the expectations of Google (It’s a vice versa, because Google always says meet the expectation of users).
- Perform Site Audit
Objective: Know that the pages you create are accessible to Google. Google Search Console can be your best companion. Pay attention to the Coverage and Enhancement sections.
Open the report of problematic area, and start addressing the SEO errors and warnings.
Why It’s Important
Unless Google finds your webpages, you can’t expect them to become visible to your audience or searchers. We hope that most of you are doing it already. All pages must be accessible from another finding page. The referring link must contain either text or, for images, an alt attribute, that is relevant to the target page. Crawlable links are <a> tags with an href attribute.
- Check your Sitemap File
You must be having one. Review the protocols of creating the sitemap using XML tags. Get help from an SEO professional to fix any related issues. If you are new to sitemap? Sitemaps informs search engines about pages on your website available for crawling.
- Focus on Intent-Based keywords Research
Keyword Research is a fundamental SEO practice. So, what is new about it in the wake of Google Core Update May 2020? The answer is Nothing. However, you need to find intent-based keywords. The core idea is to understand the intention of buyers, and create your content marketing funnel accordingly. Doing so, you can also take benefits of Google’s Discover feature, where Google recommends content to users based on their preference.
- Check Hierarchy on the Website
Presentation of food matters on the platter. The same holds true for your website content. Take unbiased feedback and review from your audience, and people you know. Maintain the hierarchy on the website as well as internal pages. Use H1 to H6 heading tags appropriately to keep it simple for Google to crawl and users to understand.
- Keep all Site Assets Crawlable
- Assess Your Content Quality
Start the assessment by answering the questions as suggested by Danny Sullivan, who officially announces news or updates regarding Google Search. The Google blog post dates to 2019 but it stays relevant when it comes to complying with the guidelines of Google.
Create useful and relevant content answering the queries of your audience. Being honest, you can do it easily. Think of what brought them to Google Search, and what their expectations are, and make them part of your content development strategy.
Google reiterates the importance of the E-A-T (Expertise, Authority and Trust) principle that it mentioned during its previous August 2018 Core Update (Medic Update) focused on YMYL (Your Money Your Life) or Medical and Finance websites. Though there is no direct announcement to that effect, but it matters. Recall, would you take a health, financial or business advice from anyone? Likewise, users would love to have information offered by experts. Get your content written by industry experts and link their verifiable profiles.
- Review Site Navigation
When it comes to user experience, navigation of the site matters. Remember, you have to make it accessible as well to all user groups – normal to differently abled – without any bias.
Accessibility has become a significant factor in every space: accessible building, accessible transport, and accessible websites. Make sure that partially or completely visually impaired people can also not just access the site but also make use of it without any hassles. Your web designer has an important role. Don’t have an in-house professional? No worries, this Maryland SEO company provides user-friendly website design at the best price. Explore our website design portfolio and know the processes involved.
- Check Website Performance
Performance includes speed and stability of your page. Trusted Google SEO tools like PageSpeed Insights, and TestMySite can help you do so. There are several third-party SEO analyzers available in the market too. Follow their recommendations and ideas.
However, once again, Google Search Console is your go-to tool available for free. Look at its Enhancement sections to find suggestions. Review the suggestions under Core Web Vitals (Desktop, Mobile) and Mobile Usability that contribute to the stability and usability aspects of your website pages, and AMP (Accelerated Mobile Pages) that enables users to access your pages quickly despite on a poor network.